---
title: Joel Nihlean | Portfolio of Work Samples
description: Explore my portfolio for a selection of real-world examples of my content marketing and communications work.
---

[Skip to content](https://joelnihlean.com/my-work#main-content)

- [Home](https://joelnihlean.com)
- [Work](https://joelnihlean.com/my-work)
- [Experience](https://joelnihlean.com/joel-nihlean-writing-strategy-content-resume)
- [Case Studies](https://joelnihlean.com/en-us/case-studies)

Open main navigation

Close main navigation

- [Home](https://joelnihlean.com)
- [Work](https://joelnihlean.com/my-work)
- [Experience](https://joelnihlean.com/joel-nihlean-writing-strategy-content-resume)
- [Case Studies](https://joelnihlean.com/en-us/case-studies)
- [Get in touch](mailto:joel.nihlean@gmail.com)

[Get in touch](mailto:joel.nihlean@gmail.com)

# My Work

## Scriptwriting, Testimonials, Ads, and More

Videos and testimonials can pull people in within seconds, tell a story they actually pay attention to, and leave them knowing exactly what to do next. When words, visuals, and pacing all click, you’ve got something worth watching—and sharing.

[![NFP-Testimonial2](https://joelnihlean.com/hs-fs/hubfs/NFP-Testimonial2.png?width=357&height=284&name=NFP-Testimonial2.png)](https://www.youtube.com/watch?v=F_zGoroHYO8) [![thumb](https://joelnihlean.com/hs-fs/hubfs/thumb.jpg?width=1920&height=1080&name=thumb.jpg)](https://vimeo.com/1176611616) [![BenefitsStrategyNextLevel](https://joelnihlean.com/hs-fs/hubfs/BenefitsStrategyNextLevel.png?width=624&height=505&name=BenefitsStrategyNextLevel.png)](https://www.youtube.com/watch?v=qvA66zT7BSM) [![MeetingWithYourLegislator](https://joelnihlean.com/hs-fs/hubfs/MeetingWithYourLegislator.png?width=624&height=471&name=MeetingWithYourLegislator.png)](https://www.youtube.com/watch?v=B3kCM0Qhznc&feature=youtu.be) [![SayNOtoUnfundedMandates](https://joelnihlean.com/hs-fs/hubfs/SayNOtoUnfundedMandates.png?width=624&height=482&name=SayNOtoUnfundedMandates.png)](https://www.youtube.com/watch?v=QVVw6SkX8Ps) [![TexasCountiesDeliver](https://joelnihlean.com/hs-fs/hubfs/TexasCountiesDeliver.png?width=624&height=455&name=TexasCountiesDeliver.png)](https://youtu.be/wLFWwnDYZgQ)

## Longform Writing

Longform content can feel like a gamble, given audiences’ supposedly minuscule attention spans, but it’s still a powerful way to show expertise, build trust, and rank in search. Longer pieces let you go deep, answer questions, and create evergreen resources that keep engaging audiences over time.

![AITakesTheStage](https://joelnihlean.com/hubfs/AITakesTheStage.jpg)

### AI in Benefits Administration: What Separates Real Value from Hype

###### **BSWIFT**

Steve Jobs once called the computer "a bicycle for our minds"—a tool that multiplies what a person can do. AI is a major upgrade to the idea. The bicycle is now a rocket.

[Read now](https://www.bswift.com/resource/ai-benefits-administration-real-value-vs-hype/)

![AI-Forbes-Joel-Nihlean](https://joelnihlean.com/hs-fs/hubfs/AI-Forbes-Joel-Nihlean.jpeg?width=2000&height=1125&name=AI-Forbes-Joel-Nihlean.jpeg)

### AI In Employee Benefits: Usefulness Is The Bar, But Trust Is The Scoreboard

###### FORBES

AI isn't valuable because it's impressive. It's valuable when it helps people make better benefits decisions, reduces confusion, and builds trust.

[Read now](https://www.forbes.com/councils/forbesbusinesscouncil/2026/04/14/ai-in-employee-benefits-usefulness-is-the-bar-but-trust-is-the-scoreboard/)

![CVS-Navigating-Healthcare-System-v1](https://joelnihlean.com/hubfs/CVS-Navigating-Healthcare-System-v1.jpg)

### Tips to Navigate the Health Care System

###### **CVS KIDNEY CARE**

Read how bswift's Service Center blends HR tech and empathy to transform employee benefits—driving a 95% satisfaction rate.

[Read now](https://drive.google.com/file/d/1wjq-TOVa7mt_t21sgzQrte3iS7yQKW_9/view?usp=drive_link)

![Five-Ways-School-Facilities-Impact-Student-Achievement](https://joelnihlean.com/hubfs/Five-Ways-School-Facilities-Impact-Student-Achievement.png)

### Five Ways Your School Facilities Impact Student Achievement

###### **TEXAS ASSOCIATION OF SCHOOL BOARDS**

A growing body of research confirms that school facilities can have a profound impact on both teacher performance and student outcomes.

 Read now

## Selected Shortform Work

Concise, high-impact messaging is its own art. In a sea of scrolling thumbs, glanced-at emails, and ads nobody asked for, tight copy grabs attention, delivers the message, and prompts quick action. Every word counts, making brevity the soul of both clarity and persuasion.

 

[![bswift\_AI\_Iceberg\_Infographic\_Joel-Nihlean](https://joelnihlean.com/hs-fs/hubfs/bswift_AI_Iceberg_Infographic_Joel-Nihlean.png?width=1536&height=864&name=bswift_AI_Iceberg_Infographic_Joel-Nihlean.png)](https://joelnihlean.com/hubfs/bswift_AI_Iceberg_Infographic_Joel-Nihlean.png?hsLang=en)

[![Culture Campaign carousel\_2nd Post July-Leadership (2)](https://joelnihlean.com/hs-fs/hubfs/Culture%20Campaign%20carousel_2nd%20Post%20July-Leadership%20(2).jpg?width=13896&height=5892&name=Culture%20Campaign%20carousel_2nd%20Post%20July-Leadership%20(2).jpg)](https://joelnihlean.com/hubfs/Culture%20Campaign%20carousel_2nd%20Post%20July-Leadership%20(2).jpg?hsLang=en)

[![National\_Kidney\_Foundation\_and\_CVS\_Kidney\_Care](https://joelnihlean.com/hs-fs/hubfs/National_Kidney_Foundation_and_CVS_Kidney_Care.jpg?width=1080&height=1080&name=National_Kidney_Foundation_and_CVS_Kidney_Care.jpg)](https://joelnihlean.com/hubfs/National_Kidney_Foundation_and_CVS_Kidney_Care.jpg?hsLang=en) [![CVS-KK](https://joelnihlean.com/hs-fs/hubfs/CVS-KK.jpg?width=1080&height=1080&name=CVS-KK.jpg)](https://joelnihlean.com/hubfs/CVS-KK.jpg?hsLang=en)

[![UnfundedMandateBrochureSideA](https://joelnihlean.com/hs-fs/hubfs/UnfundedMandateBrochureSideA.jpg?width=1920&height=853&name=UnfundedMandateBrochureSideA.jpg)](https://joelnihlean.com/hubfs/UnfundedMandateBrochureSideA.jpg?hsLang=en) [![UnfundedMandateBrochureSideB](https://joelnihlean.com/hs-fs/hubfs/UnfundedMandateBrochureSideB.jpg?width=1920&height=853&name=UnfundedMandateBrochureSideB.jpg)](https://joelnihlean.com/hubfs/UnfundedMandateBrochureSideB.jpg?hsLang=en)

[![TexasPropertyTaxes](https://joelnihlean.com/hs-fs/hubfs/TexasPropertyTaxes.jpg?width=1920&height=1005&name=TexasPropertyTaxes.jpg)](https://joelnihlean.com/hubfs/TexasPropertyTaxes.jpg?hsLang=en)

## See work that works.

Check out these case studies that show how I've connected a brand's goals with an audience's needs through smart strategy and creative execution.

[See ideas in action](https://joelnihlean.com/en-us/case-studies?hsLang=en)

[linkedin-in icon](https://www.linkedin.com/in/joelnihlean/)

###### **Pages**

[Home](https://joelnihlean.com?hsLang=en)

[Portfolio](https://joelnihlean.com/my-work)

[Resume](https://joelnihlean.com/joel-nihlean-writing-strategy-content-resume?hsLang=en)

[Case Study](https://joelnihlean.com/case-study-strategic-communications-joel-nihlean?hsLang=en)

 

Copyright © 2026,