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Scriptwriting, Testimonials, Ads, and More

Videos and testimonials can pull people in within seconds, tell a story they actually pay attention to, and leave them knowing exactly what to do next. When words, visuals, and pacing all click, you’ve got something worth watching—and sharing.
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Longform Writing

Longform content can feel like a gamble, given audiences’ supposedly minuscule attention spans, but it’s still a powerful way to show expertise, build trust, and rank in search. Longer pieces let you go deep, answer questions, and create evergreen resources that keep engaging audiences over time.
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How bswift’s Service Center Is Redefining Employee Benefits Support

BSWIFT

Read how bswift's Service Center blends HR tech and empathy to transform employee benefits—driving a 95% satisfaction rate.

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AI In Employee Benefits: Usefulness Is The Bar, But Trust Is The Scoreboard

FORBES

AI isn't valuable because it's impressive. It's valuable when it helps people make better benefits decisions, reduces confusion, and builds trust.

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Tips to Navigate the Health Care System

CVS KIDNEY CARE

Read how bswift's Service Center blends HR tech and empathy to transform employee benefits—driving a 95% satisfaction rate.

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Five Ways Your School Facilities Impact Student Achievement

TEXAS ASSOCIATION OF SCHOOL BOARDS

A growing body of research confirms that school facilities can have a profound impact on both teacher performance and student outcomes.

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Selected Shortform Work

Concise, high-impact messaging is its own art. In a sea of scrolling thumbs, glanced-at emails, and ads nobody asked for, tight copy grabs attention, delivers the message, and prompts quick action. Every word counts, making brevity the soul of both clarity and persuasion.

 

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See work that works.

Check out these case studies that show how I've connected a brand's goals with an audience's needs through smart strategy and creative execution.
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